Shortened links are a contentious subject. And with the advent of social media – especially Twitter and its length-restricted posts – the debate on URL length intensified. In this post, we’ll discuss why you should or shouldn’t use them. So what are some of the… Read More »Shortened URLs: Yes or No?
When talking about online marketing strategies, we tend to focus on social networks, blogging, and search engine ads. But email marketing, the ‘traditional’ digital advertising avenue, tends to be overlooked. Some claim it’s outdated or doesn’t quite have the reach that social media has. That’s… Read More »The Email Marketing Guide: Part 1
You know that digital marketing is vital for your small business. Your clients, potential clients, and competitors are all online – so you need to be. That’s why you have to consider looking for app development companies, like XAM Consulting, to really give you the… Read More »The Practical Online Marketing Plan