Shortened URLs: Yes or No?

Shortened links are a contentious subject. And with the advent of social media – especially Twitter and its length-restricted posts – the debate on URL length intensified. In this post, we’ll discuss why you should or shouldn’t use them. So what are some of the options are out there? Bitly TinyURL via Hootsuite Read more about Shortened URLs: Yes or No?[…]

email marketing

The Email Marketing Guide: Part 1

When talking about online marketing strategies, we tend to focus on social networks, blogging, and search engine ads. But email marketing, the ‘traditional’ digital advertising avenue, tends to be overlooked. Some claim it’s outdated or doesn’t quite have the reach that social media has. That’s incredibly wrong. It’s important to get an email list for Read more about The Email Marketing Guide: Part 1[…]

Growing a marketing plan

The Practical Online Marketing Plan

You know that digital marketing is vital for your small business. Your clients, potential clients, and competitors are all online – so you need to be. But maybe it seems overwhelming, and you might not know where to begin. This is where an online marketing plan can come in handy. It doesn’t have to be a long Read more about The Practical Online Marketing Plan[…]