In this last post of The Email Marketing Guide series, we’ll take a look at what you should be measuring, in terms of your emails’ performance. So which metrics matter? It really depends on the goals of your email marketing campaigns—aims such as growing your… Read More »The Email Marketing Guide: Part 5
In this post, we’ll take a look at the essence of your email marketing strategy: the content you send out. Never forget that email is one of the most personal forms of online communication—subscribers have allowed your message to arrive in their inbox, so don’t… Read More »The Email Marketing Guide: Part 4
In Part 1 we talked about why you need email marketing for your business, and in Part 2 we took a look at some of the best service providers out there. In this post let’s focus on list building―because without that email list, there’s no… Read More »The Email Marketing Guide: Part 3
We’ve talked about why email is an essential part of your online marketing strategy. Now to get started with email marketing, you’ll need to find the right service provider. There are many good ones out there, either free or low-cost. They’ll provide you with automation… Read More »The Email Marketing Guide: Part 2
When talking about online marketing strategies, we tend to focus on social networks, blogging, and search engine ads. But email marketing, the ‘traditional’ digital advertising avenue, tends to be overlooked. Some claim it’s outdated or doesn’t quite have the reach that social media has. That’s… Read More »The Email Marketing Guide: Part 1
Don’t you hate it when this happens? With social media and all, I connect with somebody, seems like a smart person, we have some email and even telephone interactions, and then, dammit, I end up as a prospect. Sad. Quite a demotion. From friend and… Read More »And I Thought I was a Friend and Colleague…