For Best Social Media Results, Add Patience

I clicked on a link, in Twitter, to Lana Richardson’s Why You Should Stop Marketing On Facebook – a post on her TweakYourBiz blog – because we market on Facebook, for ourselves, for our clients, and hey, what’s up with that? Why stop? So the title got me. I like contrary opinions. So I clicked, and read Read more about For Best Social Media Results, Add Patience[…]

facebook dislike button

Facebook Dislike Button: Bad for Business?

In a recent Q&A session at Facebook’s headquarters in California, FB founder Mark Zuckerberg announced that the social network is working on and almost ready to roll out a dislike button for its users. Surprisingly, this news has been met with a lot criticism. I say “surprisingly” because for years, many users have been suggesting Read more about Facebook Dislike Button: Bad for Business?[…]

Facebook Ratings and Reviews

Facebook Ratings and Reviews: Q&A

A 2014 local consumer review survey by BrightLocal found that 88% of users read online customer reviews to determine the quality of a local business; 85% read up to 10 reviews before making a purchasing decision; and 88% of consumers say they trust online reviews as much as personal recommendations! With such weight placed on Read more about Facebook Ratings and Reviews: Q&A[…]

3 ways to increase the reach of your Facebook post

If your Facebook posts are lacking in reach and engagement, there are a few ways to improve their performance. These are really easy and convenient methods provided through Facebook itself, and can be as cheap as you can afford. Target your posts (free)  Facebook gives you the option to aim posts at specific groups of Read more about 3 ways to increase the reach of your Facebook post[…]

Why your Facebook page’s organic reach is plummeting

As mentioned before, from Jan 2015, Facebook will start penalizing business pages for posting certain types of promotional content. As a manager of two brand pages, I’ve also noticed something else. As the weeks and months pass by, organic reach seems to be declining steadily. ‘Organic reach’ refers to how many people you can reach for free Read more about Why your Facebook page’s organic reach is plummeting[…]

3 Small Business Social Media Cases

Our thanks to @Garyvee and The Small Biz Club for these three real cases of small business social media in action. Everybody loves real cases. Gary is the author of social media books Jab Jab Jab Right Hook, The Thank You Economy, and Crush it, and is a well-known speaker on social media. He knows small business social Read more about 3 Small Business Social Media Cases[…]

10 Points on How to Calculate Facebook Business ROI

My last post here was about research showing most companies track social reach but only one in five tracks ROI (return on investment) by channel. So I’ve been thinking about how to do that. And this is the result, a study on tracking ROI on Facebook.  Return on investment takes two numbers: the investment is what Read more about 10 Points on How to Calculate Facebook Business ROI[…]

Real Numbers on Facebook Ads

My thanks to, for summarizing Facebook ad numbers. Forbes was reporting COO Sheryl Sandberg’s latest conference call with stock analysts. She quoted these numbers from a detailed study. media plans that included Facebook reached people who would not have seen the campaigns otherwise.  In fact, 45% of those reached were reached exclusively through Facebook. Facebook had a Read more about Real Numbers on Facebook Ads[…]

Developing Your Social Media Platform Focus

(Note: this is the third in a series on developing a social media business plan. The first was about the market-defining story and the second about a social media SWOT analysis.)  So, as a business owner looks into the world of social media, there are five big social media platforms: Facebook, Twitter, LinkedIn, Pinterest, and Read more about Developing Your Social Media Platform Focus[…]

Can Research Make You Dumber?

Can research make you dumber? It can if you believe it.  I just read Can Facebook Make You Fat and Poor? on Mashable. It’s a post by David Mielach, of BusinessNewsDaily.  In particular, the researchers found that social media users were more likely to binge eat and have a higher body-mass index. Frequent Facebook users also were Read more about Can Research Make You Dumber?[…]