I clicked on a link, in Twitter, to Lana Richardson’s Why You Should Stop Marketing On Facebook – a post on her TweakYourBiz blog – because we market on Facebook, for ourselves, for our clients, and hey, what’s up with that? Why stop? So the title got… Read More »For Best Social Media Results, Add Patience
In a recent Q&A session at Facebook’s headquarters in California, FB founder Mark Zuckerberg announced that the social network is working on and almost ready to roll out a dislike button for its users. Surprisingly, this news has been met with a lot criticism. I… Read More »Facebook Dislike Button: Bad for Business?
A 2014 local consumer review survey by BrightLocal found that 88% of users read online customer reviews to determine the quality of a local business; 85% read up to 10 reviews before making a purchasing decision; and 88% of consumers say they trust online reviews… Read More »Facebook Ratings and Reviews: Q&A
If your Facebook posts are lacking in reach and engagement, there are a few ways to improve their performance. These are really easy and convenient methods provided through Facebook itself, and can be as cheap as you can afford. Target your posts (free) Facebook gives… Read More »3 ways to increase the reach of your Facebook post
As mentioned before, from Jan 2015, Facebook will start penalizing business pages for posting certain types of promotional content. As a manager of two brand pages, I’ve also noticed something else. As the weeks and months pass by, organic reach seems to be declining steadily. ‘Organic reach’… Read More »Why your Facebook page’s organic reach is plummeting
Our thanks to @Garyvee and The Small Biz Club for these three real cases of small business social media in action. Everybody loves real cases. Gary is the author of social media books Jab Jab Jab Right Hook, The Thank You Economy, and Crush it, and is a… Read More »3 Small Business Social Media Cases
My last post here was about research showing most companies track social reach but only one in five tracks ROI (return on investment) by channel. So I’ve been thinking about how to do that. And this is the result, a study on tracking ROI on Facebook. … Read More »10 Points on How to Calculate Facebook Business ROI
My thanks to Forbes.com, for summarizing Facebook ad numbers. Forbes was reporting COO Sheryl Sandberg’s latest conference call with stock analysts. She quoted these numbers from a detailed study. media plans that included Facebook reached people who would not have seen the campaigns otherwise. In fact, 45% of… Read More »Real Numbers on Facebook Ads
(Note: this is the third in a series on developing a social media business plan. The first was about the market-defining story and the second about a social media SWOT analysis.) So, as a business owner looks into the world of social media, there are… Read More »Developing Your Social Media Platform Focus
Can research make you dumber? It can if you believe it. I just read Can Facebook Make You Fat and Poor? on Mashable. It’s a post by David Mielach, of BusinessNewsDaily. In particular, the researchers found that social media users were more likely to binge eat and… Read More »Can Research Make You Dumber?