Facebook Page Design Specifics
Our thanks to Louise Myers Graphic Design for this very useful infographic regarding facebook page design. This is for the graphics on Facebook; either for you, if you’re doing it yourself, or for your designer.
Social Media Business Primer: Basic Vocabulary
Don’t you hate it when everybody is using buzzwords and you don’t know which to use when, or what they mean? Social media is easy. If you’re new to it, here’s some help with the basic vocabulary. The top five social media platforms are Facebook,… Read More »Social Media Business Primer: Basic Vocabulary
Social Media Back Scratching Explosion
(Sung to the tune of Reciprocity, from Chicago) I think it’s brilliant: there, in a nutshell, LinkedIn points out one of the key drivers of social media: reciprocity. Here’s the picture: With this new skills-based endorsement feature the reciprocity is obvious. Every LinkedIn user has… Read More »Social Media Back Scratching Explosion
Social Media is the Brush, Not the Painting
On one hand, twitter (or Facebook, LinkedIn, Google+, etc) offers a positive change in business landscape, a brave new world of business possibilities, and you’re crazy to ignore it. On the other, it’s just a distraction, a shiny new thing, that gets in the way… Read More »Social Media is the Brush, Not the Painting
2 Pictures, 200 Words, Lots of Ideas.
Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas.… Read More »2 Pictures, 200 Words, Lots of Ideas.
Our Recommendation About Your Twitter, Facebook, and LinkedIn
Earlier this year I was in a classroom full of entrepreneurial MBA students, as a guest speaker, answering their questions about me and Palo Alto Software and bplans.com, my blogging, and so forth. When they asked me how I managed my online self in social… Read More »Our Recommendation About Your Twitter, Facebook, and LinkedIn
Facebook Marketing Resources
Amex OPEN posts 5 Facebook Marketing Resources You’re Not Using Yet, an interesting list. Start with Facebook Studio, a compilation of visual campaigns. The studio resource also collects Success Stories, and the post lists some other Facebook resources. This is aimed mainly at the bigger brands,… Read More »Facebook Marketing Resources
5 Social Media Marketing Myths Debunked
Excellent! Read Evanne Schmarder’s 5 Social Media Marketing Myths: Busted on the Huffington Post yesterday: Myth 1: Social media marketing is free. Yes and no. It’s true that you can sign up and create a profile on popular platforms such as YouTube, Facebook, Twitter, Foursquare, Tumblr,… Read More »5 Social Media Marketing Myths Debunked
Social Media Companies: A Cheat Sheet [INFOGRAPHIC]
The social media landscape, the main platforms, from Mashable in Social Media Companies: A Cheat Sheet [INFOGRAPHIC]. You can click on the image for a larger view of it, going right back to the source. (Via.)
New Game: Social Media Snooping vs. Social Media Cleansing
The other shoe dropping: Business Insider posted This Company Will Expose All Your Most Embarrassing Online Moments a few days ago. It’s about a service company that helps employers by doing a social-media online background check on a potential employee. It was more than two… Read More »New Game: Social Media Snooping vs. Social Media Cleansing
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