My thanks to Forbes.com, for summarizing Facebook ad numbers. Forbes was reporting COO Sheryl Sandberg’s latest conference call with stock analysts. She quoted these numbers from a detailed study. media plans that included Facebook reached people who would not have seen the campaigns otherwise. In fact, 45% of… Read More »Real Numbers on Facebook Ads
Nice piece in Forbes from last week, called Your “Cool” Startup Sucks, by Brent Beshore. Great put-down for cool startups: Newsflash: your cool startup sucks. Cool doesn’t address a market need. Cool doesn’t solve a problem. Cool doesn’t generate revenue. Cool doesn’t allow you to see… Read More »Here's Some Good Advice About Cool Startups
Nice one: Five Social Media Tricks Every Entrepreneur Should Know at Forbes.com: Humanize your brand Conduct budget-friendly research Provide efficient customer service Build relationships with reporters Crowdsource product development ideas If you’re at all engaged in either Facebook, Twitter, LinkedIn, or Google+, then I think you… Read More »Five Social Media Tricks Every Entrepreneur Should Know – Forbes
A good talk about marketing, whether it’s guerrilla, viral, thought leadership, or what-have you. He wants companies obsessed with the product. “If you have amazing products, the marketing of those products is trivial.” Unfortunately, there’s the problem of the rest of us. Experts. Services. Eventually… Read More »Want Customers? Stop Marketing. Start Delighting