Many businesses don’t pay much attention to LinkedIn content marketing because it doesn’t seem to have the impact that, for example, Facebook and Twitter do. But LinkedIn is an excellent tool for creating, publishing and promoting business content, as well as driving traffic to your… Read More »4 Keys to Successful LinkedIn Content
LinkedIn can be a tricky site for social media marketing. Even big businesses may have little or no engagement on their posts. However, there are a few things that small businesses can do to make the most out of LinkedIn as a platform. 1. Know… Read More »LinkedIn tips for small businesses
When it comes to social media marketing, LinkedIn tends to get brushed aside to make way for more popular and more fruitful platforms, such as Facebook, Twitter, and Pinterest. If you have a small business, it might be more difficult to find any value in… Read More »Is LinkedIn any good for small businesses?
(Note: this is the third in a series on developing a social media business plan. The first was about the market-defining story and the second about a social media SWOT analysis.) So, as a business owner looks into the world of social media, there are… Read More »Developing Your Social Media Platform Focus
Don’t you hate it when everybody is using buzzwords and you don’t know which to use when, or what they mean? Social media is easy. If you’re new to it, here’s some help with the basic vocabulary. The top five social media platforms are Facebook,… Read More »Social Media Business Primer: Basic Vocabulary
(Sung to the tune of Reciprocity, from Chicago) I think it’s brilliant: there, in a nutshell, LinkedIn points out one of the key drivers of social media: reciprocity. Here’s the picture: With this new skills-based endorsement feature the reciprocity is obvious. Every LinkedIn user has… Read More »Social Media Back Scratching Explosion
On one hand, twitter (or Facebook, LinkedIn, Google+, etc) offers a positive change in business landscape, a brave new world of business possibilities, and you’re crazy to ignore it. On the other, it’s just a distraction, a shiny new thing, that gets in the way… Read More »Social Media is the Brush, Not the Painting
Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas.… Read More »2 Pictures, 200 Words, Lots of Ideas.
Earlier this year I was in a classroom full of entrepreneurial MBA students, as a guest speaker, answering their questions about me and Palo Alto Software and bplans.com, my blogging, and so forth. When they asked me how I managed my online self in social… Read More »Our Recommendation About Your Twitter, Facebook, and LinkedIn
The social media landscape, the main platforms, from Mashable in Social Media Companies: A Cheat Sheet [INFOGRAPHIC]. You can click on the image for a larger view of it, going right back to the source. (Via.)