market-defining story

Storytelling: Getting to the Heart of Business Strategy

by Tim Berry

“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way you can sell someone the idea of your business. In his post on Lean… Read More »Storytelling: Getting to the Heart of Business Strategy

Every Business — Yours Included — Really Needs a Market-Defining Story. Really.

by Laura Berry
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Good market descriptions are rare. I write that as entrepreneur, consultant, and angel investor. Every year I read more than business 100 plans, and watch 3-4 dozen business pitches. Most of the market definitions I see are useless. So I really appreciate a good one. So… Read More »Every Business — Yours Included — Really Needs a Market-Defining Story. Really.