We’ve talked about why email is an essential part of your online marketing strategy. Now to get started with email marketing, you’ll need to find the right service provider. There are many good ones out there, either free or low-cost. They’ll provide you with automation… Read More »The Email Marketing Guide: Part 2
In Part 1 of Podcasting for Business, I discussed the medium itself and a little bit of its background. But the focus is on how it can help your small business or startup. So let’s get down to it: What can my business get out… Read More »Podcasting for Business: Part 2
In the past few months, I’ve been hearing and reading a lot about podcasting. Seeing as 2015 is said to be the year of podcasting, perhaps now is a good time to consider it for your small business or startup. In this series, I’ll be… Read More »Podcasting for Business: Part 1
When talking about online marketing strategies, we tend to focus on social networks, blogging, and search engine ads. But email marketing, the ‘traditional’ digital advertising avenue, tends to be overlooked. Some claim it’s outdated or doesn’t quite have the reach that social media has. That’s… Read More »The Email Marketing Guide: Part 1
If you’re creating a social media business plan, an important step is ‘platform focus’. Here you’ll decide on where to establish a presence online. For social media newbies, the following is a breakdown of the major social networks. We’ll tell you what each one’s good… Read More »Pick your social media platform