email marketing

The Email Marketing Guide: Part 3

In Part 1 we talked about why you need email marketing for your business, and in Part 2 we took a look at some of the best service providers out there. In this post let’s focus on list building―because without that email list, there’s no email marketing! Why should people subscribe? Email is considered a Read more about The Email Marketing Guide: Part 3[…]

email marketing

The Email Marketing Guide: Part 2

We’ve talked about why email is an essential part of your online marketing strategy. Now to get started with email marketing, you’ll need to find the right service provider. There are many good ones out there, either free or low-cost. They’ll provide you with automation tools, analytics, some great customizable templates and other features. Here Read more about The Email Marketing Guide: Part 2[…]

podcasting for business

Podcasting for Business: Part 2

In Part 1 of Podcasting for Business, I discussed the medium itself and a little bit of its background. But the focus is on how it can help your small business or startup. So let’s get down to it:  What can my business get out of podcasting? Similar to videos (specifically vlogs), there’s something about Read more about Podcasting for Business: Part 2[…]

podcasting for business

Podcasting for Business: Part 1

In the past few months, I’ve been hearing and reading a lot about podcasting. Seeing as 2015 is said to be the year of podcasting, perhaps now is a good time to consider it for your small business or startup. In this series, I’ll be talking about podcasting as an online marketing strategy for your Read more about Podcasting for Business: Part 1[…]

email marketing

The Email Marketing Guide: Part 1

When talking about online marketing strategies, we tend to focus on social networks, blogging, and search engine ads. But email marketing, the ‘traditional’ digital advertising avenue, tends to be overlooked. Some claim it’s outdated or doesn’t quite have the reach that social media has. That’s incredibly wrong. It’s important to get an email list for Read more about The Email Marketing Guide: Part 1[…]

Pick your social media platform

If you’re creating a social media business plan, an important step is ‘platform focus’. Here you’ll decide on where to establish a presence online. For social media newbies, the following is a breakdown of the major social networks. We’ll tell you what each one’s good and not good for. So, the big five of social Read more about Pick your social media platform[…]