online traffic

Enter the World of Dark Social: Part 3

by Tim Berry

In the first post of this series, we defined the concept of dark social and took a brief look at its history. In the second post, we discussed its significance for online marketers. Now we’ll explore what you should do about it. There’s quite a… Read More »Enter the World of Dark Social: Part 3

Enter the World of Dark Social: Part 1

by Tim Berry
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Lately I’ve been seeing the phrase “dark social” a lot. It sounds a bit ominous; like an invite-only underground club. The more rational explanation is that it’s a reference to dark social media – specifically obscure online traffic sources & data. In this three-part guide,… Read More »Enter the World of Dark Social: Part 1