I never liked Instagram. Never made use of it for my own photos, never used it as a social media manager, and never recommended it to brands and businesses. But even before Facebook acquired Instagram, the number of people using the platform continued—and continues—to grow… Read More »Why Small Businesses Should Stop Ignoring Instagram
“The great thing about business storytelling is that it’s about more than just the numbers. It can also lead to better conversions, more sales, and increased brand equity. But storytelling goes deeper than that. It goes beyond individual marketing campaigns and digital ads to the… Read More »Your Small Business Brand Story in 3 Steps
We usually read and hear about the negatives of small businesses and start-ups. They can’t compete with the big guns, they don’t have enough financial resources, time & growth is limited, and so many other hurdles. But if you’re an owner or founder of such… Read More »Smaller is better when it comes to business size