Search engine optimization (SEO) is always a priority when it comes to your business’s online presence. How you rank in search results affects your site traffic, and consequently sales and whatever else your website aims to achieve. SEO can seem complicated, especially for small businesses… Read More »4 Easy SEO Tips to Implement Right Now
It’s easier for big companies to be firm with their fees. But for small businesses, startups and budding entrepreneurs, budget negotiations can be the most dreaded part of interacting with a potential client. If you’re selling tangible products, it’s usually not so bad because these… Read More »What to Do When a Client Won't Budge on the Budget
I never liked Instagram. Never made use of it for my own photos, never used it as a social media manager, and never recommended it to brands and businesses. But even before Facebook acquired Instagram, the number of people using the platform continued—and continues—to grow… Read More »Why Small Businesses Should Stop Ignoring Instagram
Do you struggle with making small talk? Do you cringe at the thought of it, or—like me—even miss out on opportunities because you avoid it? Well the great news is that it’s actually not that frightening once you start, and chances are that it will… Read More »7 Things to Remember When Making Small Talk
One of the greatest attractions of launching a startup or owning a business is that you get to be your own boss. But is it truly that great? I’ve asked the same question about running a business, but running yourself is an entirely different matter.… Read More »Do You Really Want to Be Your Own Boss?
Being a solopreneur, freelancer or small business owner can come with a lot of freedom, but the responsibilities tend to pile up when you’re a one-person show. Getting mundane and less important tasks out of the way frees up time and energy for more creativity… Read More »Thinking about Hiring a Virtual Assistant?
Everything goes smoothly on your end. The client approaches you with their requirements, you provide a quote―which they agree to―and you take on the project. After spending time, effort, skills and resources, the work is completed. The job is completed before the deadline; the client… Read More »Unpaid Invoices: What to Do When a Client Doesn’t Cough Up the Dough
It’s hard to find something unique about your business when there are so many other successful businesses currently operating in your field, and so many new ones springing up. But if you want customers to pick you over your competitors, then finding―and selling―this special something… Read More »Create Your Unique Selling Proposition in 6 Steps
Being an entrepreneur is complicated enough without throwing finances into the mix. I myself enjoy avoiding money matters at all costs. But if you’re a small business owner or the founder of a startup, there are some things you just have to be aware of.… Read More »Face the Finances: What Business Owners Should Know
Behind every successful company is usually a strong team that drives it. As a small business owner, your job is to retain that top talent by keeping them satisfied and motivated. Here’s how you can do just that: Appreciate Achievements Recognizing employees for their progress and hard… Read More »How Small Businesses Can Retain their Top Talent