Social media strategist/marketer, online community manager, new media evangelist—whatever you call them, it’s always good to have one on your team. If you have a small business or startup, handing over you social media tasks to someone else can be time-consuming, resource-draining and risky. So whether… Read More »Is Your Social Media Manager the One?
“The great thing about business storytelling is that it’s about more than just the numbers. It can also lead to better conversions, more sales, and increased brand equity. But storytelling goes deeper than that. It goes beyond individual marketing campaigns and digital ads to the… Read More »Your Small Business Brand Story in 3 Steps
Choosing a name may seem like the least urgent and least worrying thing when setting up your business; however, it has the potential to make or break your brand. This list will not go into the legalities of selecting a name—registering, protecting, trademarks or copyright—but… Read More »The Dos & Don’ts of Choosing a Business Name
In this final post of Podcasting for Business, we’ll take a look at how you can measure your podcast’s performance. There are several ways to do this, and you don’t have to solely rely on metrics and numbers. 1. Reviews: A simple way to find… Read More »Podcasting for Business: Part 7
If you’re thinking of or in the process of building a business, there may be one hurdle that you’re struggling to overcome: a lack of income. We’ve posted about side business to fund your main business, as well as funding options for start-ups & small… Read More »6 Online Income Streams for Your Business
In this penultimate post of the Podcasting for Business series, I’ll talk about how you can promote your podcast and get the word out there. You can having a fantastic podcast with perfect audio quality and great content, but it’s very unlikely that it will… Read More »Podcasting for Business: Part 6
With email marketing, social media strategies and online ads, small business owners tend to forget about the most important virtual platform: their website. I’m very guilty of this; I haven’t paid much attention to my website, but that’s often the first place that people will… Read More »Website design for small business: what not to do!
In this post of Podcasting for Business, we’ll look at what specific content you can use for your business’s podcast. If you’re involved in a specific field, like web design, then there are plenty of general things to talk about. But if, for example, you sell… Read More »Podcasting for Business: Part 5
In this post, we’ll take a look at the essence of your email marketing strategy: the content you send out. Never forget that email is one of the most personal forms of online communication—subscribers have allowed your message to arrive in their inbox, so don’t… Read More »The Email Marketing Guide: Part 4
As a business owner, it’s really one of the toughest questions you’ll have to face. But it demands an answer. An answer that, truthfully, no one except yourself can provide. That being said, there are definitely some practical pricing guidelines that can help you set… Read More »The Quick Guide to Pricing: How Much Should You Charge?