Here’s an old statistic for you: 95% of businesses will not even last 5 years. Even if that’s an exaggeration, there’s no doubt that it’s certainly tough to start and run a business, and that the failure rate is particularly high for startups and small… Read More »What you don’t know about running a business
We usually read and hear about the negatives of small businesses and start-ups. They can’t compete with the big guns, they don’t have enough financial resources, time & growth is limited, and so many other hurdles. But if you’re an owner or founder of such… Read More »Smaller is better when it comes to business size
A short while ago, we brought 10 irritating & ineffective small business tips to your attention. Well, it seems like bad business advice has being doing the rounds for a long time now, because I recently came across 2 other posts that talk about entrepreneurial… Read More »Bad business advice (version 2.0)
When the phrase ‘Google Plus’ first started popping up, I was angry. “Doesn’t it have enough power?” I thought. “Google can’t pretend to do everything.” I thought its social network was going to be so lame. Well that ‘lame’ thing soon proved me wrong. My… Read More »Google Plus your business
Working with employees is one thing, but working with co-owners, co-founders, or partners is something else entirely. For starters, the latter are people who should be as invested as you are, if not more. And ultimately, all of you should have the same ambition: to… Read More »Jumping over small business hurdles: Part 5
What makes a business great? We’ve heard the answer before: It’s the people behind the business. Your employees are the ones who’ll make it work. Finding, building, and having a good team is a stepping stone to success. But inevitably, misunderstandings, conflicts, and severed ties… Read More »Jumping over small business hurdles: Part 4
Ultimately, your small business is here to sell. But how do you get that first sale, encourage repeat customers, and then grow your client base? You need to find, keep, and multiply them. We’ll discuss how to do just that in this ‘Small Business Hurdles’ post.… Read More »Jumping over small business hurdles: Part 3
If you’re creating a social media business plan, an important step is ‘platform focus’. Here you’ll decide on where to establish a presence online. For social media newbies, the following is a breakdown of the major social networks. We’ll tell you what each one’s good… Read More »Pick your social media platform
‘Content is king’ is an often overused phrase that roams the Internet. However, it’s abused for a reason: it’s very true. The online throne is dominated by information; by creating it, sharing it, and using it well, you can rule the world (wide web). Sometimes… Read More »The Beginner’s Guide to Business Blogging
What’s the difference between social media marketing and online marketing? One talks to their audience, the other talks down to them. Websites, emails, and banner ads all tell you about a company, but they don’t exchange views or information with you. Social media can be a… Read More »The "Social" in Social Media Marketing