Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms.… Read More »How to Join a Social Media Conversation
Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a… Read More »Improve Your Social Media Engagement with these 5 Steps
I see this nearly every day. I come across the Facebook page of one company, the Twitter feed of another brand, and it’s right there—clear for anyone to see. It’s the social media mistakes that many businesses not only repeat, but make no effort to… Read More »3 Social Media Mistakes that Businesses Make
Hashtags are becoming more and more popular because they’re no longer limited to Twitter; now they’ve spread to most major social networks. If you haven’t been using them as part of your social media strategy, you’re missing out on getting the best possible results for… Read More »Let’s hash out the #hashtag
This is just so silly it’s fun: the 3 Reasons You Should Quit Social Media In 2013 are, according to a Forbes.com post over the weekend: It harms your self esteem. Your blood pressure will thank you. Online is no substitute for offline. Two of these are… Read More »3 Silly Reasons To Quit Social Media
It starts with this news item on the Chronicle of Higher Education. I agree with the post. It is ironic: … social-media director quit her post on Monday after it was alleged that she had lied about graduating from college on her résumé—an assertion that, ironically, first… Read More »Social Media Morality Tale: Truth, Authenticity, Revenge
Everybody involved with business social media (or flirting with it) ought to read 10 Ways We’re Being Rude in Social Media and Don’t Even Know It by David Spark. Here’s his list (explanations are either mine, or in quotes): Friend collecting. David makes the point that friends… Read More »10 Business Social Media Mistakes to Avoid
David Lacker reviews and summarizes Stanford research on business social media at the highest business levels. Key findings: most companies are using social media, but it doesn’t get up to the board level. It’s new, interesting, but they’re waiting. Social media scares companies. But… I… Read More »Business Social Media is Inevitable
Thanks to Hubspot for this infographic. Click on it to see the larger view. Ecommerce Marketing Software – All-In-One Inbound Marketing Software
Whether you like it or not, silly or not, superficial or not, it’s sillier and more superficial to just ignore these obvious grammar goofs and think people who see them are just nitpicking. It’s about respecting your readers. That’s my opinion. Like this infographic? Get… Read More »15 Grammar Goofs That Make You Look Bad