If you’re creating a social media business plan, an important step is ‘platform focus’. Here you’ll decide on where to establish a presence online. For social media newbies, the following is a breakdown of the major social networks. We’ll tell you what each one’s good… Read More »Pick your social media platform
You already know that business social media is inevitable. Your small business needs a marketing strategy, but where do you start? To help you develop a social media business plan, we’ve designed 6 easy but useful steps for you to consider. [If you prefer watching… Read More »Create the Ultimate Social Media Business Plan
What’s a social media business plan? It’s not a business plan document. It’s not about text. It defines specific strategy, tactics, and actions to be taken to develop social media power to achieve business goals. This is my seven-step suggestion for making your own social… Read More »Do a Social Media Business Plan
These are quick and simple, and I hope they’re helpful. They illustrate each of the main six areas you want to cover with your social media business plan. In case you don’t see the videos here, you can click this link to go to the… Read More »6 Short Videos on Social Media Business Plan
(Note: this is the third in a series on developing a social media business plan. The first was about the market-defining story and the second about a social media SWOT analysis.) So, as a business owner looks into the world of social media, there are… Read More »Developing Your Social Media Platform Focus
(Note: this is the second in a series of posts developing the components of a useful social media business plan: the social media SWOT. The first was about the market-defining story.) SWOT — strengths, weaknesses, opportunities, and threats — is my favorite framework for getting… Read More »Developing Your Social Media SWOT
(Note: This is taken almost entirely from the Industry Word blog on the SBA Community site where I first posted how to make a social media business plan. I like social media action plan better, though, because too many people mistake the phrase ‘business plan’ for a… Read More »Social Media Action Plan
(Note: originally published on Planning Startups Stories) I’m getting to know Twitter more these days, using it more, and enjoying it. I’m Timberry on Twitter. I’m frequently grateful to Twitter friends for pointing out good ideas, blogs, thoughts, pictures. Twitter enlivens my day, and brightens… Read More »18-Point Twitter Etiquette Primer
Good market descriptions are rare. I write that as entrepreneur, consultant, and angel investor. Every year I read more than business 100 plans, and watch 3-4 dozen business pitches. Most of the market definitions I see are useless. So I really appreciate a good one. So… Read More »Every Business — Yours Included — Really Needs a Market-Defining Story. Really.
I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he… Read More »Klout Puts Metrics Into Social Media Management