Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms.… Read More »How to Join a Social Media Conversation
It’s inevitable that with the rise of social media, businesses will have to think of new ways to reach out to potential customers and market themselves. Cold calling is a common sales technique in the offline world, but what’s its equivalent in the Digital Age?… Read More »Cold Tweeting: Are You Doing It Wrong?
Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a… Read More »Improve Your Social Media Engagement with these 5 Steps
2016 has arrived and it’s time to re-evaluate, revamp and/or replace certain business practices for the year ahead. It might also be time to rethink your online presence and strategies―in particular, your social media marketing. Forbes has some good advice for things you should stop… Read More »Your Social Media Marketing in 2016
I see this nearly every day. I come across the Facebook page of one company, the Twitter feed of another brand, and it’s right there—clear for anyone to see. It’s the social media mistakes that many businesses not only repeat, but make no effort to… Read More »3 Social Media Mistakes that Businesses Make
When someone—an affiliate, a potential client, a fan, etc.— arrives on your social media profile or page, they are confronted with a lot of information. This includes your profile and cover photo, a bio/about section, sidebar links, and so forth. You need something to make… Read More »Pin Your Posts: Why, What & How
It was clear that Google+ was never going to be a hit like Facebook or Pinterest, but I really thought it would gain momentum eventually. I certainly didn’t foresee that it would end so soon. News is quickly spreading that the Google+ platform will be… Read More »Minus one for Google+
When it comes to social media marketing, LinkedIn tends to get brushed aside to make way for more popular and more fruitful platforms, such as Facebook, Twitter, and Pinterest. If you have a small business, it might be more difficult to find any value in… Read More »Is LinkedIn any good for small businesses?
As mentioned before, from Jan 2015, Facebook will start penalizing business pages for posting certain types of promotional content. As a manager of two brand pages, I’ve also noticed something else. As the weeks and months pass by, organic reach seems to be declining steadily. ‘Organic reach’… Read More »Why your Facebook page’s organic reach is plummeting
Hashtags are becoming more and more popular because they’re no longer limited to Twitter; now they’ve spread to most major social networks. If you haven’t been using them as part of your social media strategy, you’re missing out on getting the best possible results for… Read More »Let’s hash out the #hashtag