What’s the difference between social media marketing and online marketing? One talks to their audience, the other talks down to them. Websites, emails, and banner ads all tell you about a company, but they don’t exchange views or information with you. Social media can be a… Read More »The "Social" in Social Media Marketing
You already know that business social media is inevitable. Your small business needs a marketing strategy, but where do you start? To help you develop a social media business plan, we’ve designed 6 easy but useful steps for you to consider. [If you prefer watching… Read More »Create the Ultimate Social Media Business Plan
Ever wondered how to master online marketing? I recently read a great piece on The Huffington Post, titled: “3 Steps to Becoming a Digital Marketing Expert”, by Sajeel Qureshi. We want to share these steps with you, and add our own advice about social media for your… Read More »The stairway to social media success
Everybody involved with business social media (or flirting with it) ought to read 10 Ways We’re Being Rude in Social Media and Don’t Even Know It by David Spark. Here’s his list (explanations are either mine, or in quotes): Friend collecting. David makes the point that friends… Read More »10 Business Social Media Mistakes to Avoid
(Note: originally published on Planning Startups Stories) I’m getting to know Twitter more these days, using it more, and enjoying it. I’m Timberry on Twitter. I’m frequently grateful to Twitter friends for pointing out good ideas, blogs, thoughts, pictures. Twitter enlivens my day, and brightens… Read More »18-Point Twitter Etiquette Primer
Thanks to Hubspot for this infographic. Click on it to see the larger view. Ecommerce Marketing Software – All-In-One Inbound Marketing Software
Whether you like it or not, silly or not, superficial or not, it’s sillier and more superficial to just ignore these obvious grammar goofs and think people who see them are just nitpicking. It’s about respecting your readers. That’s my opinion. Like this infographic? Get… Read More »15 Grammar Goofs That Make You Look Bad
By guru business I mean the expert business, and particularly the one-person expert business. I mean consultant, coach, adviser, researcher, business hired gun, life coach, trainer, and so on. I mean a person who makes a living by selling (real or imagined) expertise, experience, and… Read More »3 Tech Benefits and 1 Threat for Guru Businesses
I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he… Read More »Klout Puts Metrics Into Social Media Management