Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a website, for example. Although each site is different, there are Read more about Improve Your Social Media Engagement with these 5 Steps[…]
Great social media video here, just a couple of minutes required, although for me (sorry) it’s better with the volume turned most of the way down… Speaks for itself. Actually, shouts for itself. Too loud, but, still, just the facts.
Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas. The first, a chart by Seth Godin: This is one Read more about 2 Pictures, 200 Words, Lots of Ideas.[…]
One of the first things we need, working with social media for small business, is a way to measure and understand results. For that, we like Megan Berry’s post Business Guide to Twitter Metrics published earlier this week on the Huffington Post. Megan reviews half a dozen alternatives for measuring social media output, with pros and cons Read more about Business Guide to Twitter Metrics[…]
I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he wanted to use, and getting VC funding; and 3.) they Read more about Klout Puts Metrics Into Social Media Management[…]