Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a… Read More »Improve Your Social Media Engagement with these 5 Steps
social media metrics
Great social media video here, just a couple of minutes required, although for me (sorry) it’s better with the volume turned most of the way down… Speaks for itself. Actually, shouts for itself. Too loud, but, still, just the facts.
Pictures, words, lots of ideas. If one picture equals 1,000 words, how many ideas does it generate? Is there a transitive property there? I had time over the weekend to pick up two unrelated pictures. Each covers something entirely different. Both are full of ideas.… Read More »2 Pictures, 200 Words, Lots of Ideas.
One of the first things we need, working with social media for small business, is a way to measure and understand results. For that, we like Megan Berry’s post Business Guide to Twitter Metrics published earlier this week on the Huffington Post. Megan reviews half a dozen… Read More »Business Guide to Twitter Metrics
I really like klout.com for three good reasons: 1.) it’s about measuring online influence and I’m big on metrics as a key element of business planning; 2.) it’s a great example of a strong startup based on need — entrepreneur Joe Fernandez building something he… Read More »Klout Puts Metrics Into Social Media Management