Facebook very recently announced that it’s making some changes to the way page likes are counted. To make these likes more meaningful, FB is removing memorialized and voluntarily deactivated accounts from pages’ likes counts. I know some may panic at that news because it sounds… Read More »Fewer Facebook page likes = better data?
It was clear that Google+ was never going to be a hit like Facebook or Pinterest, but I really thought it would gain momentum eventually. I certainly didn’t foresee that it would end so soon. News is quickly spreading that the Google+ platform will be… Read More »Minus one for Google+
For six months I handled a startup’s various social media channels. During this time, I posted all updates manually – not very practical, seeing as we were in a different time zone to that of our main client base. Why didn’t I use a scheduling… Read More »Why and how you should automate your social media posts
Did you notice that Google Plus quietly introduced polls for posts? If you’re on Google+ for business social media, you can now ask for opinions & preferences from your audience. It’s not a groundbreaking feature; Facebook offered the same for some time, but they ended… Read More »+1 for Google Plus polls
We’ve spoken about picking social media platforms before, but there are specific kinds of businesses that do particularly well on certain social network sites. Neil Patel, from QuickSprout.com, has compiled an infographic (below) outlining which social media platforms are best suited to your business. The… Read More »The best for your business: select a social media platform
Apart from optimizing your profile, pins, and boards, there are several other things you can do to make the most out of Pinterest for your business. 1. Pinterest plugins There are a range of options for your website, such as the Pin It and… Read More »Promote your business with Pinterest: Part 4
Anyone who’s spent even one day browsing through social media sites will have come across an Internet troll. Online trolls or spammers (there is a difference between the two, but we should mostly deal with both in the same way) have one aim: to disrupt.… Read More »Don’t feed the trolls… starve and slay them
Pinterest’s most special and important element is the pin. Pins are individual images or videos that are uploaded or shared through your profile, newsfeed, or external websites, and posted (‘pinned’) under one of your boards. People can like, repin, and share your pin with their Facebook friends or… Read More »Promote your business with Pinterest: Part 3
Pinterest may seem like a picture-happy site for people who have way too much time on their hands. (Well, that’s what I thought when I first heard of it.) But this social network can be a powerful marketing tool for your business. With tens of… Read More »Promote your business with Pinterest: Part 1
Hashtags are becoming more and more popular because they’re no longer limited to Twitter; now they’ve spread to most major social networks. If you haven’t been using them as part of your social media strategy, you’re missing out on getting the best possible results for… Read More »Let’s hash out the #hashtag