With the state of today’s job environment, the notion of entrepreneurship is becoming increasingly attractive. However, knowing where to begin and what to expect are two of the main concerns facing would-be entrepreneurs. The infographic below will give you a good idea of the current… Read More »46 Facts Every Entrepreneur Should Know
A single decision can be responsible for the success or downfall of your business. That may sound a bit extreme, but the agony of knowing whether or not you made the right choice in any given situation is unavoidable, and something that business owners have… Read More »How to Make Better Decisions for Your Business
Getting people to invest may seem like the logical next step for your startup. But here are some very valid reasons by Tim Berry for why you shouldn’t seek investors’ help: It’s extremely difficult to get investment for your startup, especially if you don’t have… Read More »Why Investors Are No Good for Your Startup (and Vice Versa)
“Stories are the oldest and probably the best way to communicate ideas, truths, and beliefs. Stories are powerful.” Stories appeal to most—if not all—audiences, and storytelling is the most genuine way you can sell someone the idea of your business. In his post on Lean… Read More »Storytelling: Getting to the Heart of Business Strategy
It’s hard to find something unique about your business when there are so many other successful businesses currently operating in your field, and so many new ones springing up. But if you want customers to pick you over your competitors, then finding―and selling―this special something… Read More »Create Your Unique Selling Proposition in 6 Steps
Choosing a name may seem like the least urgent and least worrying thing when setting up your business; however, it has the potential to make or break your brand. This list will not go into the legalities of selecting a name—registering, protecting, trademarks or copyright—but… Read More »The Dos & Don’ts of Choosing a Business Name
As a business owner, it’s really one of the toughest questions you’ll have to face. But it demands an answer. An answer that, truthfully, no one except yourself can provide. That being said, there are definitely some practical pricing guidelines that can help you set… Read More »The Quick Guide to Pricing: How Much Should You Charge?
Passion ≠ Business Marketing ≠ Business Sales ≠ Business Money … Read More »The most valuable business factor
The thought of business is sometimes laughably the opposite of what it really is. Many pursue the school dream of being an entrepreneur, but few can follow it through successfully. Realize what you’re getting yourself into, and learn what to do to support yourself and… Read More »The reality of owning & running a business
In the first of our ‘Small Business Hurdles’ series, we dived into the money matter. Although that’s a pretty big obstacle to leap over, there’s something else that’s just as important. After you’ve got a concrete business idea and you’ve done the initial market research,… Read More »Jumping over small business hurdles: Part 2