One of the things we almost always recommend in a social media business plan is a proactive thoughtful promotion to generate engagement from your strategic target market. Give something those people want. Ask them to engage with you to get it. This morning I posted about this on Up and Running. But it also belongs Read more about A Good Social Media Business Case Example[…]
Brian Solis riffs vocabulary of social media in The Language of Social Media, on his Posterous blog. He includes this infographic (click to see the larger version).
(Note: This is taken almost entirely from the Industry Word blog on the SBA Community site where I first posted how to make a social media business plan. I like social media action plan better, though, because too many people mistake the phrase ‘business plan’ for a static document that is hard to do and gets forgotten. Read more about Social Media Action Plan[…]