One of the things we almost always recommend in a social media business plan is a proactive thoughtful promotion to generate engagement from your strategic target market. Give something those people want. Ask them to engage with you to get it. This morning I posted… Read More »A Good Social Media Business Case Example
Brian Solis riffs vocabulary of social media in The Language of Social Media, on his Posterous blog. He includes this infographic (click to see the larger version).
(Note: This is taken almost entirely from the Industry Word blog on the SBA Community site where I first posted how to make a social media business plan. I like social media action plan better, though, because too many people mistake the phrase ‘business plan’ for a… Read More »Social Media Action Plan