backlinks - Havepresence

How to Quickly Build Backlinks to Your Site

High-quality backlinks are a staple of any SEO plan. If many related and reputable websites link back to yours, you have a good chance of ranking high in search results for relevant keywords. In this post, we’ll list some quick and easy ways to build backlinks to your site. First, there are a few things Read more about How to Quickly Build Backlinks to Your Site[…]

pr disasters

5 Lessons Small Businesses Can Learn from Airline PR Disasters

This year, a certain U.S. airline has been unwillingly popping up in the news. Unless you’ve been living under a rock, though, there’s no need to rehash the details of the cases. The dismal takeaway that we’re getting from the incidents is this: airline customer service has sunk to a shocking new low that seems Read more about 5 Lessons Small Businesses Can Learn from Airline PR Disasters[…]

facebook advertising

How to Make the Most of Facebook Advertising

Facebook has over a billion active users every day, ranging from students and parents to business owners and celebrity figures. Even if only a fraction of this number meets your target audience’s profile, that’s still a lot of people who could potentially buy your products, download your app, or read your blog posts. With that Read more about How to Make the Most of Facebook Advertising[…]

business name

Name Your Business in 5 Steps

Coming up with a business name is not exactly the easiest part of setting up your company. There’s the process of brainstorming a unique yet reasonable name but, even if you already some fantastic idea(s) in mind, you still have to contend with the factors of legality and availability. However, Nellie Akalp has come up with Read more about Name Your Business in 5 Steps[…]

Customer Service on Social Media

10 Steps to Excellent Customer Service on Social Media

Great customer service used to refer to successful interactions with customers in person, over the phone, or through email. These days, however, the users of products and services are increasingly turning to public platforms—social media sites in particular—to share their feedback, air their grievances, or simply ask questions. Some people see this as a good Read more about 10 Steps to Excellent Customer Service on Social Media[…]

emojis

An Introduction to Emojis for Your Marketing Strategy

Whether they delight or annoy you, emojis are becoming more and more ubiquitous in everyday online communications. As a result, social networks and messaging apps are expanding their emoji options for users, and other businesses are using them to drive their marketing campaigns. Emojis are making enough of an impact that even Google is paying Read more about An Introduction to Emojis for Your Marketing Strategy[…]

schedule

Newbie Blogging Mistake 6: Forgetting to Have a Schedule

In this final post of the Newbie Blogging Mistakes series, I’ll take a look at one of the most important things that you need to do in order to be a successful blogger: creating and sticking to a blog posting schedule. The point of such a schedule is to help you determine how much / Read more about Newbie Blogging Mistake 6: Forgetting to Have a Schedule[…]

content marketing

3 Trends to Revive Your Content Marketing Strategy in 2017

It’s quite depressing when you invest time, money and energy into producing what you think is a great piece of content, only to have a few or even zero users engage with it. Despite research and trying new strategies, this fruitless process can soon become a cycle of disappoint. So where does the problem lie—with your Read more about 3 Trends to Revive Your Content Marketing Strategy in 2017[…]

schedule

Newbie Blogging Mistake 5: Not Promoting and Not Engaging

In the other posts in this series, I discussed newbie blogging mistakes such as ignoring the design of your blog, overdoing SEO, not having a niche, etc. This time, I want to take a look at the mistakes that new bloggers make after they get the actual writing out of the way and publish their Read more about Newbie Blogging Mistake 5: Not Promoting and Not Engaging[…]

schedule

Newbie Blogging Mistake 4: Hitting “Publish” Too Soon

The last newbie blogging mistake I discussed was ignoring or overdoing SEO. This post will delve into what should (and shouldn’t) happen once you’ve written the blog post. It’s tempting, especially when it’s taken you a long time to write, to hit the “Publish” button as soon as you’ve put the content together. However, this Read more about Newbie Blogging Mistake 4: Hitting “Publish” Too Soon[…]