In the other posts in this series, I discussed newbie blogging mistakes such as ignoring the design of your blog, overdoing SEO, not having a niche, etc. This time, I want to take a look at the mistakes that new bloggers make after they get… Read More »Newbie Blogging Mistake 5: Not Promoting and Not Engaging
Many businesses don’t pay much attention to LinkedIn content marketing because it doesn’t seem to have the impact that, for example, Facebook and Twitter do. But LinkedIn is an excellent tool for creating, publishing and promoting business content, as well as driving traffic to your… Read More »4 Keys to Successful LinkedIn Content
We’ve spoken about picking social media platforms before, but there are specific kinds of businesses that do particularly well on certain social network sites. Neil Patel, from QuickSprout.com, has compiled an infographic (below) outlining which social media platforms are best suited to your business. The… Read More »The best for your business: select a social media platform
Hashtags are becoming more and more popular because they’re no longer limited to Twitter; now they’ve spread to most major social networks. If you haven’t been using them as part of your social media strategy, you’re missing out on getting the best possible results for… Read More »Let’s hash out the #hashtag
When the phrase ‘Google Plus’ first started popping up, I was angry. “Doesn’t it have enough power?” I thought. “Google can’t pretend to do everything.” I thought its social network was going to be so lame. Well that ‘lame’ thing soon proved me wrong. My… Read More »Google Plus your business
What’s the difference between social media marketing and online marketing? One talks to their audience, the other talks down to them. Websites, emails, and banner ads all tell you about a company, but they don’t exchange views or information with you. Social media can be a… Read More »The "Social" in Social Media Marketing
You already know that business social media is inevitable. Your small business needs a marketing strategy, but where do you start? To help you develop a social media business plan, we’ve designed 6 easy but useful steps for you to consider. [If you prefer watching… Read More »Create the Ultimate Social Media Business Plan
Our thanks to @Garyvee and The Small Biz Club for these three real cases of small business social media in action. Everybody loves real cases. Gary is the author of social media books Jab Jab Jab Right Hook, The Thank You Economy, and Crush it, and is a… Read More »3 Small Business Social Media Cases
This strikes me as an excellent explanation of a phenomenon that I’ve seen but haven’t yet been able to label: Social Proof: The Glue That Holds Social Media Marketing Together: “When a new prospect encounters your business or marketing for the very first time, there is… Read More »Social Proof: The Glue That Holds Social Media Marketing Together
Everybody involved with business social media (or flirting with it) ought to read 10 Ways We’re Being Rude in Social Media and Don’t Even Know It by David Spark. Here’s his list (explanations are either mine, or in quotes): Friend collecting. David makes the point that friends… Read More »10 Business Social Media Mistakes to Avoid