My thanks to Forbes.com, for summarizing Facebook ad numbers. Forbes was reporting COO Sheryl Sandberg’s latest conference call with stock analysts. She quoted these numbers from a detailed study.
- media plans that included Facebook reached people who would not have seen the campaigns otherwise. In fact, 45% of those reached were reached exclusively through Facebook.
- Facebook had a 68% lower cost per acquisition and drove 24% more new sales than other online channels. Facebook built a deep relationship with PepsiCo, working with its Lay’s brand to drive sales significantly ahead of plan and a 5x return on advertising spend for their ‘Do Us A Flavor’ campaign on Facebook.
- 65% of Facebook’s advertisers are now using ads in news feed, which run on both desktop and mobile, up from 50% at the end of the third quarter.
- Measurement work with Datalogix has shown that ads in news feed also drive more than 8x the incremental offline sales than ads on the right hand side.
Not surprising, but still … for people still wondering about business on Facebook.