social media conversation

How to Join a Social Media Conversation

Would you go up to two strangers in a café, and interrupt them mid-conversation to talk about your business? Those who have a shred of sanity wouldn’t, yet somehow a lot of people think it’s acceptable to do so online, especially on social media platforms. Perhaps it’s because discussions on the Internet are visible to Read more about How to Join a Social Media Conversation[…]

social media engagement

Improve Your Social Media Engagement with these 5 Steps

Even if your social media posts are getting plenty of impressions, users need to interact with them in order to perform a desired action (signups, downloads, purchases, etc.). This means that you need comments, shares/retweets/pins, likes/hearts and especially clicks if you’re directing them to a website, for example. Although each site is different, there are Read more about Improve Your Social Media Engagement with these 5 Steps[…]

social media mistakes

3 Social Media Mistakes that Businesses Make

I see this nearly every day. I come across the Facebook page of one company, the Twitter feed of another brand, and it’s right there—clear for anyone to see. It’s the social media mistakes that many businesses not only repeat, but make no effort to correct either. Just one of these three errors is all Read more about 3 Social Media Mistakes that Businesses Make[…]

Let’s hash out the #hashtag

Hashtags are becoming more and more popular because they’re no longer limited to Twitter; now they’ve spread to most major social networks. If you haven’t been using them as part of your social media strategy, you’re missing out on getting the best possible results for your business posts. What’s a hashtag? It’s a word or Read more about Let’s hash out the #hashtag[…]

3 Silly Reasons To Quit Social Media

This is just so silly it’s fun: the 3 Reasons You Should Quit Social Media In 2013 are, according to a post over the weekend:  It harms your self esteem. Your blood pressure will thank you. Online is no substitute for offline. Two of these are just fun — bad research, obviously — and one just Read more about 3 Silly Reasons To Quit Social Media[…]

Social Media Morality Tale: Truth, Authenticity, Revenge

It starts with this news item on the Chronicle of Higher Education. I agree with the post. It is ironic: … social-media director quit her post on Monday after it was alleged that she had lied about graduating from college on her résumé—an assertion that, ironically, first bubbled up on social media. The chronicle piece includes images Read more about Social Media Morality Tale: Truth, Authenticity, Revenge[…]

10 Business Social Media Mistakes to Avoid

Everybody involved with business social media (or flirting with it) ought to read 10 Ways We’re Being Rude in Social Media and Don’t Even Know It by David Spark. Here’s his list (explanations are either mine, or in quotes): Friend collecting. David makes the point that friends and followers aren’t necessarily a measure of engagement or value. Read more about 10 Business Social Media Mistakes to Avoid[…]

Business Social Media is Inevitable

David Lacker reviews and summarizes Stanford research on business social media at the highest business levels. Key findings: most companies are using social media, but it doesn’t get up to the board level. It’s new, interesting, but they’re waiting. Social media scares companies. But… I think it is inevitable that [social media] is going to Read more about Business Social Media is Inevitable[…]

15 Grammar Goofs That Make You Look Bad

Whether you like it or not, silly or not, superficial or not, it’s sillier and more superficial to just ignore these obvious grammar goofs and think people who see them are just nitpicking. It’s about respecting your readers. That’s my opinion. Like this infographic? Get more content marketing tips from Copyblogger. This list and graphic Read more about 15 Grammar Goofs That Make You Look Bad[…]